Content & Freelance Writing Services


I’ve created content on every platform imaginable, and the one thing they all share is that you have to connect with your reader/customer. It's not up for debate. It’s something I’ve always focused on whether I was writing a story that’ll be read by ten million people or writing copy for a million dollar mobile app.

If you're not speaking to what your reader or customer cares about, it doesn’t matter what else you do. 

speaking to business owners about optimizing content

speaking to business owners about optimizing content

Whether you need a small nudge on your writing approach, writing copy that connects with your customers or a full-blown content strategy for your small business, my decades of experience and results will jumpstart your business. I've helped small businesses, writers, and Fortune 500 companies exceed their goals ... and have a good time while doing it.

I can help with:

* Writing for a global audience
* Writing for multiple form factors including video scripts, web, and interaction flows. 
* Creative writing across web, social, events, relationship marketing and video
* Write witty, compelling copy in a deadline-driven environment
* Understand and respond to testing metrics and performance data to define or adjust the direction of writing

Freelance writing


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Content Strategy/Coaching


Create the right content for your customer that brings in the most impactful results.

As a content leader and strategist, I’ve created two content teams and strategy from the ground up in a Fortune 11 company serving millions of customers while exceeding KPI and revenue goals. I've also coached writers and editors, which I love doing.



No one ever complained that you made something too easy to understand.

I make complex things easy for your customers to understand.
Clear, concise, and clean copy is a must-- regardless of your industry. Once you've done then make it sing with witty and even funny messages to really connect with your customers.

Career timeline with highlights and craziness

Mort By Alex Lozupone - Own work, CC BY-SA 3.0, 

Mort By Alex Lozupone - Own work, CC BY-SA 3.0, 

  • 1987: Snuck into a Seattle Sonics NBA basketball game with a homemade high school paper press pass.
  • 1999: Was on the phone with John Ritter’s manager for an interview when went under. The dream interview.
  • 1995: Was a very mediocre disc jockey spinning overnight hits at a small AM station in Olympia, WA during the early 90′s going by both “Craig Cortez” and “Craig Kelly”. The freaks actually do come out at night.
  • 2002: Auditioned Murdock from the A-Team for a voice-over role in a video game. It didn’t go well.
  • Worked with major content partners during my career such as MTV, Fox Sports, NBC, Esquire, Popular Mechanics, and Apple.
  • 1998: Co-hosted a radio talkshow with legendary and infamous Morton Downey Jr. (hell of a nice guy).

Brands that I've written for Craig Playstead.png