About Craig

Crag Playstead - Writer Seattle, WA

I’m a writer who creates smart stories and experiences that connect and bring value. I have a unique combination of editorial and content skills, developed over a long career. The result is delivering powerful results.

This site for has evolved into a place where I share what I’ve learned from creating and managing content for millions of people and some of the world’s most powerful brands including Microsoft, Xbox, and AT&T Entertainment. It’s been pretty awesome. 

  • I've been creating content for large-scale audiences for over a decade

  • Great at producing original, conversational copy and UX writing that connects and resonates with customers

  • B2C content at a large scale

  • Storytelling in multiple forms: video (scripts), mobile, web, games, print... 

Positions held:

Managing Editor/Associate Director: AT&T Entertainment
Content Writer: Xbox, Games
Lead Writer, Design & User Experience: AT&T Entertainment
Senior Writer & Content Strategist: “3” Creative Content, LLC
Producer/Editor: MSN Sports and Lifestyle
Talk Show Host: “Not the News,” Worldstream Communications
On-air talent and Sports Talk Show Host: AM 920 KCPL
Asst. to Host/Producer: FOX TV (KCPQ) Affiliate, Seattle

“Craig is an exceptional writer/editor/producer. Extremely creative and amazingly talented, I’ve relied on Craig over the years for a multitude of story assignments. When we needed to be innovative to drive audience engagement, Craig always could come up with that ‘unique’ and ‘winning’ story angle."
- Mary Seiler, Managing Editor - MSN

Rocco--my muse

Rocco--my muse

My first check for a published piece hit the mailbox when I was 17 and I’ve been wrestling with words ever since. I’ve created content on just about every platform imaginable including web, mobile, TV, radio, games, and print. The next platform will probably be a dishwasher or microwave. I’m up for it.

Here's why I can help

While I’ve created content on every platform imaginable, the one thing they all share is that you have to connect with your reader/customer. That’s not negotiable, you have to. It’s something I’ve always focused on whether I was writing a story that’ll be read by ten million people (like this one) or writing copy for a million-dollar mobile app. If you can’t make that reader or customer care, it doesn’t matter what else you do. So, remember:
It’s about the reader, stupid (Yes, an idea borrowed from Bill Clinton).

Writing started for me about the same time I realized I couldn’t do math -- well, more specifically, when shapes were introduced. This witchcraft called Geometry made no sense to me. Almost the same day math caused my eyes to cross, I started being praised for my ability to write.


A whole world in content opened up, and it’s been the foundation of everything I’ve done since, which has included:

•    Leading the content and writing for an Xbox football video game that sold over a million copies.
•    Writing a story for MSN that brought in over 40 million page views.
•    Doing a talk-show with the legendary and infamous Morton Downey Jr. (hell of a nice guy).
•    Being interviewed on national TV and radio stations across the country.
•    Partnering with content legends such as Esquire, MTV, NBC, Fox Sports, The NFL on Fox and HBO.
•    Setting the editorial strategy for a product with 20 million users.
•    At the forefront of content revolutions on both web and mobile.

We live in the best time in history to make a living with words. This isn’t about syntax, grammar or the strength of your nut graph. This is the real world where the smartest don’t always win. You need a thick skin, a little talent and a lot of balls. It’s about who can survive the longest, weather the storm, and make the best decisions.

Thanks for stopping by,

- Craig

Craig - Your words are not only true, but eloquently written. Thank you for allowing me to take a few minutes out of my day to remind me of my three reasons for getting up every day.
— Chris B., Staff Seargent


A few fun career highlights: 

  • 1987: Snuck into a Seattle Sonics NBA basketball game with a homemade high school paper press pass.

  • 1995: Was a very mediocre disc jockey spinning overnight hits at a small AM station in Olympia, WA during the early 90′s going by both “Craig Cortez” and “Craig Kelly”. The freaks actually do come out at night.

  • 1998: Co-hosted a radio talkshow with legendary and infamous Morton Downey Jr. (hell of a nice guy).

  • 1999: Was on the phone with John Ritter’s manager for an interview when Talkspot.com went under. The dream interview.

  • 2002: Auditioned Murdock from the A-Team for a voice-over role in a video game. It didn’t go well.

I've also been lucky enough to work with major content partners during my career such as MTV, Fox Sports, NBC, Esquire, Popular Mechanics, and Apple.